School of Business

Prof. Dr. Wahiduzzaman Khan

Research Interests

• Marketing in Digital Era
• Supply Chain Management
• Marketing Data Analytics

Educational Background

• PhD in Business Studies, (Business Studies), Department of Marketing, University of Rajshahi
• Master of Business Administration (MBA), (Marketing), Department of Marketing, University of Rajshahi
• Bachelor of Business Administration (BBA), (Marketing), Department of Marketing, University of Rajshahi

Honors and Achievements

• Dr. Syed Ragib Ali Research Award-2018, Leading University, 2018

Publications

1. HOLISTIC MARKETING AND SUSTAINABILITY: INSIGHTS FROM A BIBLIOMETRIC ANALYSIS OF GLOBAL RESEARCH, BANGLADESH JOURNAL OF MULTIDISCIPLINARY SCIENTIFIC RESEARCH, 2024, CRIBFB, USA. URL
2. Mediation of Technology Adaptation Capabilities between the Relationship of Service Quality and Satisfaction: An Investigation on Young Customers towards E-Commerce in China, IEEE Access, 2023.
3. Circular value creation: business models and supply chain strategies, Environmental Science and Pollution Research, 2023.
4. Assessing the impact of blockchain technology on the overall performance of sustainable supply chains: an analytical perspective, Environmental Science and Pollution Research, 2023.
5. STUDENT SATISFACTION AND RETENTION: IMPACT OF SERVICE QUALITY AND DIGITAL TRANSFORMATION, Marketing and Management of Innovations, 2022. URL
6. Machine Moderators in Content Management System Details: Essentials for IoT Entrepreneurs, Academy of Entrepreneurship Journal, 2021.
7. Ethical Issues on Utilization of AI, Robotics and Automation Technologies, Asian Journal of Humanity, Art and Literature, 2020.
8. Artificial Intelligence Driven Crypto Currencies, Global Disclosure of Economics and Business, 2020.
9. The Interactive Approach to Working Capital Knowledge: Survey Evidence, International Journal of Nonlinear Analysis and Applications, 2020.
10. Artificial Intelligence and Machine Learning in Treasury Management: A Systematic Literature Review, International Journal of Management, 2020.
11. Influences of Non-economic Responsibilities on Economic Responsibilities: A study on Consumers of Banking Industry in Sylhet., ILIRIA International Review, 2020.
12. Measuring the Performance of e-Primary School Systems in Bangladesh, I.J. Modern Education and Computer Science, 2020, MECS Press.
13. Socio Economic Impact of Tea Workers in Bangladesh: An Empirical Study, Journal of Business, Society and Science, 2019.
14. Satisfaction and Behavioral Intention Based on Service Quality : Local Tourists’ Perspectives at Cox’s Bazar Bangladesh, BAUET Journal, 2018.
15. An Impact Analysis of Volatility in oil price on Economy of Bangladesh, North East University Bangladesh Journal, 2017.
16. Evaluating the Usability of Web-based Course Management Systems: A Case Study in Bangladesh, Dhaka University Journal of Business Studies, 2017.
17. Strategic Information Systems Planning (SISP) Practices In Health Care Sectors of Bangladeshh, European Scientific Journal, 2016.
18. Leather Industry in Bangladesh: A systematic Literature review, Asian Business Review, 2015.
19. Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS) and Pharmaceutical Industry in Bangladesh: Status, Prospect and Challenges, International Journal of advances in Management, Technology & Engineering Sciences, 2015.
20. Leather Industry in Bangladesh: Opportunities and Challenges, American Journal of Trade and Policy, 2014.
21. The Impact of Product Value and Customer Service on Purchase Behavior and Customer Loyalty in Bangladeshi Context, Development compilation, CHRID, Bangladesh, 2012.
22. Problems and Prospects of E-Banking in Bangladesh, Development compilation, CHRID, Bangladesh, 2012.
23. Moral Degradation: the main threat of up-coming Generation to be Civilized, Journal of Nazrul University, 2012.
24. Role of Information Technology for International Marketing and Entrepreneurship: A Theoretical and Practical Approach, Development Compilation, 2011, Development compilation, CHRID, Bangladesh. URL
25. HR Practices in Banking Sector on Perceived Employee Performance: A case of Bangladesh, The Eastern University Journal, 2011.
26. Project Process Management Bridge between project and Information technology, World Vision, 2011, Banglavision Foundation.
27. Reporting Practice of Accounting Disclosure on changes in Listed Companies of Bangladesh, ASA University Review, 2011, ASA University Bangladesh.
28. The Globalization of Values: A Comparison between Bangladesh and USA, Asian Accounting and Auditing Advancement, 2010, BRP Bangladesh.

1. Designing Social Networking Mobile App for Diabetes Management, International Conference on Information Resources Management, 2020.