School of Business

Ms. Rownak Jahan

Research Interests

• Marketing

Educational Background

• Master of Business Administration (MBA), (Marketing), University of Dhaka
• Bachelor of Business Administration (BBA), (Marketing), University of Dhaka

Honors and Achievements

• Dhaka University Deans Honor Award, University of Dhaka, 2018
• Dhaka University Deans Merit Award, University of Dhaka, 2017

Publications

1. The influence of brand equity on customer intention to pay premium price of the fashion house brand, Management Science Letters, 2018, Growing Science. URL