School of Business

Mr. Md. Shak Forid

Research Interests

• Marketing
• Branding

Educational Background

• Master of Business Administration (MBA), (Marketing Studies and International Marketing), University of Chittagong
• Bachelor of Business Administration (BBA), (Marketing Studies and International Marketing), University of Chittagong

Honors and Achievements

Publications

1. Artificial intelligence as a catalyst for sustainable tourism growth and economic cycles, Technological Forecasting and Social Change, 2025, Elsevier. URL
2. Transforming Applied Medical Sciences: The Impact of AI, VR, and AR on Research, Education Technology, and Clinical Practices, Journal of Angiotherapy, 2024, Eman Research. URL
3. Interdisciplinary Approaches to Social Justice: Bridging Sociology, Law, and Education, Library Progress International, 2024. URL
4. Determinants of customer-based brand equity on brand image: The moderating role of tourism management and advertisement, Corporate Governance and Organizational Behavior Review, 2024, Virtus Interpress. URL
5. Student Satisfaction and Retention: Impact of Service Quality and Digital Transformation, Marketing and Management of Innovations, 2022, ARMG Publishing. URL
6. Network Providers’ SMS Advertisement: Customers’ Perspective, The AUST Journal of Science and Technology, 2015. URL
7. Customer Attitude towards the Mannequins Used for Displaying Clothes in Apparel Stores: A Case Study on Dhaka City, Prime University Journal, 2014.
8. Measuring Retail Service Quality from the Perspective of Bangladesh: A Case Study on Aarong, The AUST Journal of Science and Technology, 2011. URL