School of Business

Mr. Kazi Ahmed Farhan

Research Interests

• Marketing
• Marketing Management
• Consumer Behaviour

Educational Background

• Master of Business Administration (MBA), (Marketing), University of Dhaka
• Bachelor of Business Administration (BBA), (Marketing), University of Dhaka

Honors and Achievements

Publications

1. HOLISTIC MARKETING AND SUSTAINABILITY: INSIGHTS FROM A BIBLIOMETRIC ANALYSIS OF GLOBAL RESEARCH, Bangladesh Journal of Multidisciplinary Scientific Research, 2024, CRIBFB. URL
2. Harnessing Artificial Intelligence to Drive Global Sustainability: Insights Ahead of SAC 2024 in Kuala Lumpur, Digitalization and Sustainability Review, 2024, Digitalization and Sustainability Review. URL
3. Effective Change Management Strategies: Lessons Learned from Successful Organizational Transformations, American Journal of Trade and Policy, 2024, American Journal of Trade and Policy. URL
4. Machine Learning-Driven Gamification: Boosting User Engagement in Business, Global Disclosure of Economics and Business, 2023, Global Disclosure of Economics and Business. URL
5. AI-Enhanced IMC: Leveraging Data Analytics for Targeted Marketing Campaigns, Asian Business Review, 2023, Asian Business Review. URL
6. A Study on Consumer Behavior in relation to Toothbrush Marketing in Bangladesh, The AUST Journal of Science and Technology, 2012, Ahsanullah University of Science and Technology. URL
7. Role of Tour Operators for Promoting Bangladesh as a Tourism Destination, The AUST Journal of Science and Technology, 2010, Ahsanullah University of Science and Technology. URL